IHTSBIH opens September 25th

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FINALLY!

No one has been waiting for this longer than me:

The movie I Hope They Serve Beer In Hell opens for wide release on September 25th, 2009.

Put it on your calender, write it down in pen, that is our opening date. It's not going to change.

Now to the obvious questions:

-How does this affect The IHTSBIH Premiere Tour?
Since lots of schools start in mid-August, we are going to start the tour in late August and run it all the way up to the release, and maybe even a week or two past the release. We are figuring where we are stopping and when right now, and will post that info ASAP.

-How many theaters/screens?
No idea. We may do a slow roll out, and hit the 50 major markets first before going super wide. We may just go straight wide. This will be figured out in the next few weeks, but if you live near a big city or college town, you should be covered fine from the get go.

-When does the marketing start?
You mean aside from the marketing I've been doing for over a year on this blog and other places? Well, you will see a media push start about a month out, and the big media dump about ten days out from release. Commercials, print ads, billboards, all that shit starts light in August, and gets heavier as we get closer to September 25th.

-When is the trailer coming out?
Start to ask about it again on July 4th--if it's not out by then, we missed our internal deadline to have it done. Hopefully this will be the first deadline we hit on time.

I am so fucking excited. Goddamn I have waited for this moment--locking down a release date is so fucking important in so many ways. I've been like a thoroughbred in the starting gate, chomping at my bit and anxious to go, and the gates just opened.

119 days to the finish line.

Awesome.

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