My book spent two weeks on the New York Times Best Seller list during the first month it came out. It is now 16 months after my book first hit the list...and now it is BACK on the list. (#26 on paperback non-fiction).

This is not at all unprecedented; books go back on the list after falling off all the time. But it is very rare for a book to go back on this for no reason other than word of mouth generated sales. I've had no big press, Oprah didn't pick me for her book club, and I haven't done anything related to the book for months.

Posted by Tucker Max at 9:28 AM

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